The Best Ways to Promote Your Own Desktop Application

With tens of millions now working from home and using the web on a daily basis, desktop applications have seen a rapid increase in their popularity with just one main competitor (Windows 10) being able to boast a whopping 700 million active monthly users. If you’ve recently created your own app, you’ll undoubtedly want to showcase and promote it in the most efficient and cost-effective ways possible. Fortunately for you, we’ve investigated some of the most reliable solutions out there and you’ll find more on these options right here.

Whether you’ve created a desktop application designed to make working as a team easier, or if you’ve come up with a unique way to keep people in touch, allow them to share projects, or anything in between – promotion is key. You could have the best desktop app in the world, but if no one knows what it is or how to download it, you’ll likely struggle to make your efforts seem worthwhile.

A closer look at some of the best ways to promote your own desktop app.

App Stores

One of the most effective ways to get your app market-ready is by attempting to have it listed on an app store. That could be the Google Chrome Store for internet users, or the Google Play Store, the AppStore, or any other number of online marketplaces. Not just anyone can be listed these days, however. There is a vetting process in place, as well as varying approval times and so on – meaning the quicker you get things underway, the sooner your desktop app could be listed.

Online Ads

If you’re new to AdWords, you’ll likely find yourself disappointed when you see just how expensive it can be to compete with other more prominent desktop application services. Our tip would be to focus on your name and then a unique selling point, before finding out how much it could cost to use a platform like AdWords to advertise on your behalf every month. Plenty do so with great success, and there’s also the option to avoid Google’s competitive market in favor of smaller ad placements.

Social Media

Facebook, Instagram, Twitter – some of the biggest social media websites offer an incredible range of free marketing tools, as well as paid solutions. You could always start with a no-cost option such as creating a dedicated brand page via Facebook, before taking the next step and choosing an audience to target with your sleek new app. Social media can be a very powerful tool when properly used and many swear by the fact that they have found it even easier to find success than when using other online solutions including Google AdWords.

Hiring Promotion Specialists

If we’re honest, there are so many different ways to promote your desktop app that things can quickly get a little overwhelming, especially if you’re not as technically-minded as you’d like. Fortunately, promotion and marketing specialists are always readily available to assist. For a price, you could pick and choose a package that meets your specific needs and then have your expert handle the technicalities for you. This won’t just alleviate the stress and pressure of having to handle your own promotions; it could even fast-track your reach and visibility.

When it comes to marketing, there is no definitive way to do it and that’s why we’d always encourage you to do some research and see which option is best for your particular needs. Talking to an expert is definitely advisable, as they will usually be able to point you in the right direction, often by utilizing any of the solutions above.

If Not Slack, then What? – Alternatives for Online Workers

Over the years, Slack as both a desktop tool and mobile app has seen an incredible increase in popularity; especially since Covid-19 led to tens of millions of employees turning to home offices for work. But as many are finding, Slack can sometimes become cumbersome, or altogether unliked – and so more and more are turning to alternative solutions for their online working practices.

For those that would prefer to avoid Slack for any number of reasons, ranging from personal to professional, the good news is that there are other options out there. Some come in the form of apps, while others may be better suited to browser users that would prefer to avoid filling their devices with cache and losing storage. Without further ado, here’s a closer look at some of the most popular.

Microsoft Teams

Created by one of the most well-known names in the technology industry, Microsoft Teams is a diverse, multi-feature tool that allows members to interact, engage, and take care of projects within a fairly seamless environment. It supports full telephony solutions with cam and mic, screen sharing facilities, conference calls, text chat functions, dedicated channels that can be used to add and remove members based on their role, and much, much more. Overall, Microsoft Teams is a very versatile tool, but is quite power-hungry and RAM-demanding the more you do.

It’s also free to download and use!

Kitchen.Co

Although perhaps strangely named, Kitchen is a useful tool for those that would prefer to install software on their PC, laptop, or smartphone device. It can be accessed by visiting their website whereby users can create an account, log in, define channels, plan projects, and enjoy all sorts of features and functions. It is primarily online and handles updates via emails, so many users prefer to set up dedicated work accounts, to avoid their personal addresses becoming cluttered.

As it’s online, there’s no need to install an app and it can be as simple as logging in to work.

Blink

The term ‘frontline workers’ was barely mentioned before Covid-19, but since the dawn of the pandemic it has become a household phrase, and for good reason. Blink is an app designed to make life easier for those considered frontline workers, such as doctors, nurses, technicians, and more. It offers pretty similar features to the above options, but with the added bonus of 100% encrypted messaging solutions, making it ideal for discussing patient data and other secure information in complete confidence.

It’s also simple to use and isn’t just for those fighting the good fight, so it could be considered versatile enough for companies with employees of any volume.

Google Chat

Although somewhat simpler in nature than Slack, Google Chat has found itself becoming quite a popular tool among home workers, with options to see who has read messages and send and share files of up to 200mb, which is huge in comparison to other chat services like WhatsApp and Facebook Messenger. There are also solutions for mic and cam conversations, group calls, project management features, email options, and more. It’s not as in-depth as many might expect, but that only makes it all the more appealing for those wanting a gentler solution for their home working activities.

All in all, a solid choice for anyone that doesn’t need an extensive, power-hungry service.


These are just a handful of options out there and include some of our favorites. Each one is different from the last, allowing you to select nothing but the best, so which will you go for?

Netflix, HBO Go, or Amazon – Which One is Worth Choosing?

When it comes to online streaming, more than three-quarters of a billion people around the world currently enjoy access to their favorite TV shows and movies on demand. These options are typically split across varying platforms, with big names including Netflix, Amazon, and HBO vying for dominance in an industry teeming with entertainment. When it comes to choosing which streaming service, we understand just how tricky the decision can be.

There aren’t many more convenient ways to watch your favorite shows online, than with access to a dedicated streaming service. Three in particular stand head and shoulders above their competition; namely Netflix, HBO Go, and Amazon. According to a recent poll, Netflix was the most popular, with almost 250 million users in the United States alone (and millions more around the world).

But is the most popular always the best option? Let’s get to know a little more about each of these services below.

Getting to Know Amazon

Commonly referred to as Amazon Prime Video, this streaming service is a location-based hub of entertainment that encompasses movies, tv shows, and other media elements. One of the biggest draws of the service is that it can be included in a Prime package and has 24,000 movies and 2100 tv shows to enjoy, as of 2021. We won’t talk prices here as you could be reading from the USA, Europe, Asia, or elsewhere in the world, but one of the biggest drawbacks for streaming enthusiasts is the limitation that Amazon features for certain shows depending on where your IP address is located.

🟢 Up to 5 accounts can stream at once
🟢 Parental controls
🟢 Included with an Amazon Prime account
🟢 Lowest cost of the three

Overall, it’s a great service with plenty to choose from, but it can be frustrating clicking a movie and hoping to watch it, only to be told that it isn’t available in your region or that it has a surplus charge. Outside of that drawback, it’s available across the globe for a fair price with music, movies, and shows included.

More About HBO Go

Closely competing with Amazon is HBO Go, a US-exclusive service offering more than 2000 movies and almost 600 television shows. As mentioned above, this service is specifically for those located in the United States and is considered a viable alternative (or complement to) other streaming solutions. You’ll find plenty of HBO series including Game of Thrones, American Gods, and True Blood – all of which are available on-demand and have contributed to tens of millions of streams over the years.

🟢 Exclusive HBO titles
🟢 2 devices can stream
🟢 US-based services
🟢 Mid-range cost

With the above in mind, HBO Go can be a great way to enjoy your favorite Original Series, but as it’s exclusive to those with an IP address located in the United States, it can be all but worth ignoring for an international audience (yet fantastic for Americans).

All About Netflix

There’s a reason why Netflix is the most popular streaming service in the world – you’ll find exclusive shows based on your location, you can download to watch shows offline (or later), and you’ll always find something new to watch thanks to the personally funded shows produced by Netflix. It is more expensive than Amazon Prime Video, however, but like APV, it does provide up to 5 accounts. Every so often, you’ll find shows from other networks that have been licensed by Netflix, too.

🟢 5 accounts that can stream simultaneously
🟢 Exclusive and licensed content from around the globe
🟢 Variety of packages to choose from with parental controls
🟢 The highest price of the three streaming services

Boasting the highest number of viewers, a variety of packages, and the greatest volume of content of those mentioned – Netflix is certainly an appealing solution. At the end of the day though, the choice really is yours.

How to Manage Employees Remotely

With a huge number of companies transitioning into a virtual working environment for employees working from home, managing personnel has become a top priority for many. Knowing how to deal with employees remotely to encourage fairness, productivity and performance is extremely important, so in this guide we’ll be getting to grips with some of the most effective ways to do just that.

In a recent article from Forbes, it was revealed that an incredibly high 97% of employees that currently work from home do not wish to return to their offices on a full-time basis. To put that into perspective – that’s literally millions of professionals across the globe wanting to work from home well into the future.

As you might imagine, that can place employers between a rock and a hard place, with the majority encouraging flexibility and all wanting their staff to perform to maximum capacity. Without further ado, let’s take a closer look at some of the most effective ways to manage employees remotely.

Consider Using an App to Streamline the Workflow

There is a multitude of remote working apps available; some of which offer all in one solutions to businesses, while others focus on specific activities (such as communication, or submitting work). The best thing to do is to decide on the right types of online systems to benefit your business and then begin implementing them in a careful, considerate manner.

These two words (careful and considerate) are worth prioritising when it comes to your employees. There aren’t many people that will enjoy having their privacy exposed and even fewer that will be willing to sacrifice their security for the sake of employment, so only ever use apps that are trusted and verified.

For example, if communication, file transfer and employee engagement are important to you, Slack for Android could be the way to go. There are also desktop applications for these types of apps, too. On the other hand, if you’d like to keep track of what your employee is doing, then a screen monitoring app like Kickidler may be better suited– a screen monitoring and recording app that tracks activities and screen time.

Compile Data and Provide Feedback

Professionally monitoring activities and productivity is one thing, but unless you’re keeping track of data, you could be missing out on the opportunity to reduce waste, enhance performance and improve how your business operates. Plenty of apps offer data compilation features, including Teramind (which comes with a free trial), or Controlio if you’d prefer cloud-based functionality.

There’s also the old-fashioned method of simply recording data on paper for physical compilations.

Once you have your data to hand, you’ll be in a much better position to see if:
1. Your employee is performing as expected
2. Time is being spent efficiently
3. Productivity is being prioritised

Remember that Satisfied Employees are more Productive

As you can see, there are many tools to facilitate remote work, but there is one more thing to keep in mind that can make all the difference – employee satisfaction and motivation.

Providing employees with a degree of autonomy in terms of their working conditions, as well as giving them space for independent work keeps them motivated. Furthermore, job satisfaction effectively translates into employee productivity, which makes remote work an excellent way to increase the overall efficiency in nearly any business.

This is always worth remembering before forcing severe restrictions in favour of helpful applications that can benefit all involved. Streamlining the way that business functions to maximise productivity and performance in keeping with privacy and data protection laws that benefit your employee should always be a priority.

5 Tips on How to Work from Home More Efficiently

With more than 85% of managers expecting working from home to become a normality by the end of 2021, is it any wonder why more and more employees are taking the leap? For plenty, this ‘new normal’ is a blessing, but for others, it can be a tricky scenario to have to adjust to. With our 5 tips on how to work from home more efficiently, we’re sure you’ll soon be far more productive than ever imagined.

 

According to a recent survey from FindStack, it’s become apparent that a huge percentage of office employees would rather have a virtual working environment. 74% stated that they’d be more likely to stay with a company that allows home-working options, whilst a whopping 77% claimed to be more productive when working from their own environment.

But what about those of us that struggle to perform when outside of the office? As big as those percentages sound, there are still plenty that find it difficult to accommodate their workload, whilst remaining productive. The good news is that we have a selection of helpful tips to ensure that you stay active and efficient whether you’re working from bed, your living room, or a dedicated space away from the workplace.

1. Your Mental Health is Important

We’ve all been there before, dealing with tight deadlines, having to avoid confrontation with a difficult supervisor, or struggling to get in the right mood for the work ahead. Your mental health is important and properly preparing for your day on a psychological level can make a lot of difference. Before work, why not set aside 15 to 30 minutes to either meditate, unwind with a warm beverage, or practice a little deep breathing? You could also spend some time playing with your desktop applications before getting started, to loosen up and prepare to use them professionally.

2. Be Disciplined

Human beings work far more effectively when we have schedules to stick to – fact. The flexibility of working from home means that you get to define your working day, so why not structure your tasks in a way that suits your activities? For example, if you know that you’ll need a short break every hour, account for that. If you prefer working for several hours and then have a slightly longer break, where’s the harm? Discipline yourself with a flexible yet structured workday, and you’ll soon be breezing through any online systems and apps like it’s second nature.

3. Fresh Hygiene Can Work Wonders

Most of us will have been there – trying to ignore sweat dripping from our eyebrows, putting off a shower until we really have to, or even skipping brushing our teeth in favour of a Zoom call. Extensive studies have taken place that show how important hygiene can be to emotional health: the happier you are, the more productive you can be. Even a quick face cleanse with a wet wipe can invigorate the senses and leave you feeling fresh, so never overlook the importance of staying clean.

4. Know Your Limits

Sometimes, working from home is made all the more challenging because of moods, emotions, or simply waking up on the wrong side of the bed. We all have our limits and after spending a night staring at a computer, you might wake up the next morning feeling a little less than ready for work.

Rather than pushing through this, step back. Psychologists will always recommend taking time to reset your mind instead of forcing productivity and when this happens, consider a brief break.

5. Focus on the Positives

Do you know how fortunate you are to be able to work from home? No more expensive commutes, the kettle will typically be a short distance away and possibly best of all – you can work in your pyjamas. There are so many positives to working from home that is easy to overlook, but reminding yourself of these all in one solutions from time to time might help to keep you focused on just how fortunate you are.