The Best Ways to Promote Your Own Desktop Application

With tens of millions now working from home and using the web on a daily basis, desktop applications have seen a rapid increase in their popularity with just one main competitor (Windows 10) being able to boast a whopping 700 million active monthly users. If you’ve recently created your own app, you’ll undoubtedly want to showcase and promote it in the most efficient and cost-effective ways possible. Fortunately for you, we’ve investigated some of the most reliable solutions out there and you’ll find more on these options right here.

Whether you’ve created a desktop application designed to make working as a team easier, or if you’ve come up with a unique way to keep people in touch, allow them to share projects, or anything in between – promotion is key. You could have the best desktop app in the world, but if no one knows what it is or how to download it, you’ll likely struggle to make your efforts seem worthwhile.

A closer look at some of the best ways to promote your own desktop app.

App Stores

One of the most effective ways to get your app market-ready is by attempting to have it listed on an app store. That could be the Google Chrome Store for internet users, or the Google Play Store, the AppStore, or any other number of online marketplaces. Not just anyone can be listed these days, however. There is a vetting process in place, as well as varying approval times and so on – meaning the quicker you get things underway, the sooner your desktop app could be listed.

Online Ads

If you’re new to AdWords, you’ll likely find yourself disappointed when you see just how expensive it can be to compete with other more prominent desktop application services. Our tip would be to focus on your name and then a unique selling point, before finding out how much it could cost to use a platform like AdWords to advertise on your behalf every month. Plenty do so with great success, and there’s also the option to avoid Google’s competitive market in favor of smaller ad placements.

Social Media

Facebook, Instagram, Twitter – some of the biggest social media websites offer an incredible range of free marketing tools, as well as paid solutions. You could always start with a no-cost option such as creating a dedicated brand page via Facebook, before taking the next step and choosing an audience to target with your sleek new app. Social media can be a very powerful tool when properly used and many swear by the fact that they have found it even easier to find success than when using other online solutions including Google AdWords.

Hiring Promotion Specialists

If we’re honest, there are so many different ways to promote your desktop app that things can quickly get a little overwhelming, especially if you’re not as technically-minded as you’d like. Fortunately, promotion and marketing specialists are always readily available to assist. For a price, you could pick and choose a package that meets your specific needs and then have your expert handle the technicalities for you. This won’t just alleviate the stress and pressure of having to handle your own promotions; it could even fast-track your reach and visibility.

When it comes to marketing, there is no definitive way to do it and that’s why we’d always encourage you to do some research and see which option is best for your particular needs. Talking to an expert is definitely advisable, as they will usually be able to point you in the right direction, often by utilizing any of the solutions above.

If Not Slack, then What? – Alternatives for Online Workers

Over the years, Slack as both a desktop tool and mobile app has seen an incredible increase in popularity; especially since Covid-19 led to tens of millions of employees turning to home offices for work. But as many are finding, Slack can sometimes become cumbersome, or altogether unliked – and so more and more are turning to alternative solutions for their online working practices.

For those that would prefer to avoid Slack for any number of reasons, ranging from personal to professional, the good news is that there are other options out there. Some come in the form of apps, while others may be better suited to browser users that would prefer to avoid filling their devices with cache and losing storage. Without further ado, here’s a closer look at some of the most popular.

Microsoft Teams

Created by one of the most well-known names in the technology industry, Microsoft Teams is a diverse, multi-feature tool that allows members to interact, engage, and take care of projects within a fairly seamless environment. It supports full telephony solutions with cam and mic, screen sharing facilities, conference calls, text chat functions, dedicated channels that can be used to add and remove members based on their role, and much, much more. Overall, Microsoft Teams is a very versatile tool, but is quite power-hungry and RAM-demanding the more you do.

It’s also free to download and use!

Kitchen.Co

Although perhaps strangely named, Kitchen is a useful tool for those that would prefer to install software on their PC, laptop, or smartphone device. It can be accessed by visiting their website whereby users can create an account, log in, define channels, plan projects, and enjoy all sorts of features and functions. It is primarily online and handles updates via emails, so many users prefer to set up dedicated work accounts, to avoid their personal addresses becoming cluttered.

As it’s online, there’s no need to install an app and it can be as simple as logging in to work.

Blink

The term ‘frontline workers’ was barely mentioned before Covid-19, but since the dawn of the pandemic it has become a household phrase, and for good reason. Blink is an app designed to make life easier for those considered frontline workers, such as doctors, nurses, technicians, and more. It offers pretty similar features to the above options, but with the added bonus of 100% encrypted messaging solutions, making it ideal for discussing patient data and other secure information in complete confidence.

It’s also simple to use and isn’t just for those fighting the good fight, so it could be considered versatile enough for companies with employees of any volume.

Google Chat

Although somewhat simpler in nature than Slack, Google Chat has found itself becoming quite a popular tool among home workers, with options to see who has read messages and send and share files of up to 200mb, which is huge in comparison to other chat services like WhatsApp and Facebook Messenger. There are also solutions for mic and cam conversations, group calls, project management features, email options, and more. It’s not as in-depth as many might expect, but that only makes it all the more appealing for those wanting a gentler solution for their home working activities.

All in all, a solid choice for anyone that doesn’t need an extensive, power-hungry service.


These are just a handful of options out there and include some of our favorites. Each one is different from the last, allowing you to select nothing but the best, so which will you go for?

Netflix, HBO Go, or Amazon – Which One is Worth Choosing?

When it comes to online streaming, more than three-quarters of a billion people around the world currently enjoy access to their favorite TV shows and movies on demand. These options are typically split across varying platforms, with big names including Netflix, Amazon, and HBO vying for dominance in an industry teeming with entertainment. When it comes to choosing which streaming service, we understand just how tricky the decision can be.

There aren’t many more convenient ways to watch your favorite shows online, than with access to a dedicated streaming service. Three in particular stand head and shoulders above their competition; namely Netflix, HBO Go, and Amazon. According to a recent poll, Netflix was the most popular, with almost 250 million users in the United States alone (and millions more around the world).

But is the most popular always the best option? Let’s get to know a little more about each of these services below.

Getting to Know Amazon

Commonly referred to as Amazon Prime Video, this streaming service is a location-based hub of entertainment that encompasses movies, tv shows, and other media elements. One of the biggest draws of the service is that it can be included in a Prime package and has 24,000 movies and 2100 tv shows to enjoy, as of 2021. We won’t talk prices here as you could be reading from the USA, Europe, Asia, or elsewhere in the world, but one of the biggest drawbacks for streaming enthusiasts is the limitation that Amazon features for certain shows depending on where your IP address is located.

🟢Up to 5 accounts can stream at once
🟢 Parental controls
🟢 Included with an Amazon Prime account
🟢Lowest cost of the three

Amazon.com
 

Overall, it’s a great service with plenty to choose from, but it can be frustrating clicking a movie and hoping to watch it, only to be told that it isn’t available in your region or that it has a surplus charge. Outside of that drawback, it’s available across the globe for a fair price with music, movies, and shows included.

More About HBO Go

Closely competing with Amazon is HBO Go, a US-exclusive service offering more than 2000 movies and almost 600 television shows. As mentioned above, this service is specifically for those located in the United States and is considered a viable alternative (or complement to) other streaming solutions. You’ll find plenty of HBO series including Game of Thrones, American Gods, and True Blood – all of which are available on-demand and have contributed to tens of millions of streams over the years.

🟢 Exclusive HBO titles
🟢 2 devices can stream
🟢 US-based services
🟢 Mid-range cost

HBO GO

With the above in mind, HBO Go can be a great way to enjoy your favorite Original Series, but as it’s exclusive to those with an IP address located in the United States, it can be all but worth ignoring for an international audience (yet fantastic for Americans).

All About Netflix

There’s a reason why Netflix is the most popular streaming service in the world – you’ll find exclusive shows based on your location, you can download to watch shows offline (or later), and you’ll always find something new to watch thanks to the personally funded shows produced by Netflix. It is more expensive than Amazon Prime Video, however, but like APV, it does provide up to 5 accounts. Every so often, you’ll find shows from other networks that have been licensed by Netflix, too.

🟢 5 accounts that can stream simultaneously
🟢 Exclusive and licensed content from around the globe
🟢 Variety of packages to choose from with parental controls
🟢 The highest price of the three streaming services

Netflix.com

Boasting the highest number of viewers, a variety of packages, and the greatest volume of content of those mentioned – Netflix is certainly an appealing solution. At the end of the day though, the choice really is yours.